Usability testing is the backbone of creating digital products that people actually want to use. In the UK, a handful of companies are quietly doing solid work in this space, helping businesses fine-tune their apps, websites, and platforms. They dig into what users need, spot pain points, and make sure the final product feels intuitive. Here’s a look at some of the players in the UK usability testing scene, each bringing their own approach to making digital experiences smoother and more human-friendly.
1. A-listware
We at A-listware, based in St. Leonards-on-Sea, UK, specialize in software development and consulting, focusing on building teams that seamlessly integrate with our clients’ operations. We partner with businesses of all sizes, from startups to large enterprises, providing expertise in fields such as fintech and healthcare. Our mission is to deliver secure, user-friendly digital solutions tailored to meet specific needs.
Our process encompasses everything from recruitment to project delivery, ensuring smooth and effective collaboration. We are proud to have supported clients like Arduino and Kingspan, delivering impactful projects such as AI-powered platforms and e-commerce systems. At A-listware, we prioritize usability and clear communication in every project we undertake.
Key Highlights
- Serve a range of clients, from startups to large enterprises.
- Work includes AI-driven platforms and e-commerce solutions.
- Emphasize seamless team integration and communication.
Services
- Software Development
- UX/UI Design
- Testing and QA
- IT Consulting
- Dedicated Development Teams
- Data Analytics
- Cybersecurity Services
- Infrastructure Services
- Help Desk Services
Contact Information:
- Website: a-listware.com
- Email: info@a-listware.com
- Facebook: www.facebook.com/alistware
- LinkedIn: www.linkedin.com/company/a-listware
- Address: St. Leonards-On-Sea, TN37 7TA, UK
- Phone Number: +44 (0)142 439 01 40
2. Keep It Usable
Keep It Usable, located in Manchester’s MediaCityUK, digs into user behavior to help businesses create digital products that feel intuitive. They’ve worked with big names like BBC and Microsoft, running tests to see how people navigate apps or websites and spotting areas that need tweaking. Their lab in MediaCityUK is set up for usability testing and focus groups, creating a relaxed space for gathering insights.
Their process leans on real-time feedback, often guided by experienced researchers who break down what users think and feel. They also offer international research to make sure products work across different cultures, delivering detailed reports with practical suggestions for improvement.
Key Highlights
- They operate a dedicated UX research lab in MediaCityUK.
- Their clients include major brands like Amazon and Ryanair.
- They conduct international UX research for global audiences.
Services
- UX Design
- Usability Testing
- User Testing
- UX Research
- Conversion Optimization
- International UX Research
- Expert Review
Contact Information:
- Website: www.keepitusable.com
- Email: hello@keepitusable.com
- Facebook: www.facebook.com/keepitusable
- LinkedIn: www.linkedin.com/company/keepitusable
- Instagram: www.instagram.com/keepitusable
- Twitter: www.x.com/keepitusable
- Address: Floor 3 White Tower MediaCityUK Manchester M50 2NT United Kingdom
- Phone: +44 (0)161 883 7853
3. Experience UX
Experience UX, based in Bournemouth, operates as a team of researchers and consultants focused on understanding how users interact with digital products. They work with organizations like Universities UK and Compare The Market to uncover what’s working and what’s not, using real user feedback to guide improvements. Their approach involves observing users in action to pinpoint barriers and refine digital experiences.
They emphasize fitting usability testing into a company’s development cycle, whether it’s for websites, apps, or software. By researching alongside competitors’ products, they help clients see where they stand and how to make navigation smoother or boost engagement, all while keeping the process practical and user-focused.
Key Highlights
- They’ve collaborated with clients like RNLI and Compare The Market.
- Their work includes both moderated and unmoderated user research.
- They focus on fitting testing into ongoing development cycles.
Services
- User Research
- Usability Testing
- UX Design
Contact Information:
- Website: www.experienceux.co.uk
- Email: davemcrobbie@experienceux.co.uk
- LinkedIn: www.linkedin.com/company/experience_ux
- Twitter: x.com/experience_ux
- Address: 91 Wimpole St, London W1G 0EG
- Phone: 01202 293652
4. GRM Digital
GRM Digital acts as a web design and digital marketing agency that helps unlock potential through various online efforts. They base their work on research and analysis, aiming to align with customer understanding and business aims.
With locations in cities like London and Sarajevo, they handle integrations and maintenance to keep things running smoothly. Their focus includes bringing business, people, and tech together in practical ways.
Key Highlights
- They deliver enterprise-level platforms using different CMS options.
- They set out roadmaps for ongoing organic growth.
- They maintain platforms around the clock for efficiency.
Services
- Web Design & Development
- Digital Strategy
- SEO
- Hosting & Support
- CRM
- Digital Transformation Consulting
Contact Information:
- Website: www.grm.digital
- Email: hello@grm.digital
- Facebook: www.facebook.com/GRMDigitalAgency
- LinkedIn: www.linkedin.com/company/grm-digital
- Twitter: x.com/grmdigital
- Address: Eastside Kings Cross Station London N1C 4AX
- Phone: +44(0)2033974155
5. Creative Navy
Creative Navy, based in London, focuses on combining design and cognitive science to shape user experiences for digital products. They work across industries like oil and gas, healthcare, automotive, and fintech, forming dedicated teams that blend user research, UX design, UI, and engineering to tackle complex projects.
Their approach involves understanding user needs to create functional and visually appealing interfaces, from software for simulating fires to mobile apps for millions of users. They handle projects for both large enterprises and smaller organizations, with a presence that extends internationally.
Key Highlights
- They design for diverse sectors, including marine and electronics.
- Their work includes user research and interactive prototypes.
- They support projects for global clients like Philips and General Motors.
Services
- UX Design
- UI Design
- User Research
- Product Strategy
- Interactive Prototyping
- GUI Design for Embedded Systems
Contact Information:
- Website: interface-design.co.uk
- Email: hi@creativenavy.com
- Instagram: www.instagram.com/creativenavy
- Address: 7 Pancras Square,King’s CrossLondon, N1C 4AG United Kingdom
6. Qubstudio
Qubstudio operates out of Lviv, Ukraine, and London, UK, focusing on user experience design for digital products, particularly in banking and fintech. They form project teams that emphasize research and design to create interfaces that meet user and business needs.
Their work involves collaborating with clients to develop solutions like websites and apps, often integrating insights from user feedback. With a presence in both Ukraine and the UK, they cater to a range of clients, from startups to established companies.
Key Highlights
- They specialize in fintech and banking projects.
- Their teams are based in both Lviv and London.
- They focus on user-centered design for digital interfaces.
Services
- UX/UI Design
- Web Design
- App Design
- User Research
- Digital Product Design
Contact Information:
- Website: qubstudio.com
- Facebook: www.facebook.com/qubstudio
- LinkedIn: www.linkedin.com/company/qubstudio
- Instagram: www.instagram.com/qubstudiocom
- Address: London, United Kingdom Level39, 39th floor, One Canada Square,Canary Wharf
7. UXB London
UXB London, based in Mayfield, Sussex, focuses on user experience, design, and strategy for clients across sectors like arts, education, and health. They guide businesses through digital challenges, helping refine websites and applications by putting users at the center. Their work often involves mapping customer journeys and structuring information to make digital products easier to navigate.
They collaborate closely with clients to understand needs and create practical solutions, whether it’s tweaking a website or building a new digital service. Their projects, like work in smart energy or education, aim to balance user needs with business goals, using research and design to make interactions smoother.
Key Highlights
- They work in diverse fields like arts, education, and health.
- Their projects include customer journey mapping for smart energy.
- They emphasize clear, user-focused information architecture.
Services
- User Experience Design
- User Testing
- User Research
- Customer Journey Mapping
- Strategy and Innovation
- Visual Design
- Web Development
- Web Applications
- Content Management
- Persona Development
- Information Architecture
- Content Design
Contact Information:
- Website: www.uxblondon.com
- Email: mail@uxblondon.com
- LinkedIn: www.linkedin.com/company/uxb-london
- Address: UXB London Gibbs Barn East Street Mayfield Sussex TN20 6UA
- Phone: +442076905431
8. Bullshark Digital
Bullshark Digital, with offices in St Albans, UK, and Malta, focuses on providing a wide range of digital services to help businesses grow. They combine strategy, technology, and marketing to create solutions tailored to client needs, whether that’s streamlining operations or boosting revenue. Their work spans multiple industries, and they emphasize a hands-on approach to deliver practical outcomes.
Their team uses data and AI alongside traditional marketing to tackle projects, from building digital platforms to refining strategies. They aim to work quickly and adapt to the scale of each client’s goals, keeping things straightforward and focused on results.
Key Highlights
- They operate across the UK and Malta, serving a global client base.
- Their services cover strategy, tech, and marketing for various industries.
- They integrate AI and data into their project work.
Services
- Digital Strategy
- Technology Development
- Data Analytics
- AI Integration
- Marketing
Contact Information:
- Website: bullshark.digital
- Email: info@bullshark.digital
- Facebook: www.facebook.com/bullshark.digital
- LinkedIn: www.linkedin.com/company/bullshark-digital
- Instagram: www.instagram.com/bullshark.digital
- Address: Arquen House, 4-6 Spicer Street St Albans, AL3 4PQ United Kingdom
- Phone: +44 7418 378035
9. Bunnyfield
Bunnyfield, a sister company to Bunnyfoot User Experience Agency, operates across the UK and specializes in recruiting participants for user testing and market research. They maintain a large database, matching clients with testers who fit specific project needs. Their work supports companies like Boden and Honeywell, ensuring reliable feedback for improving digital products.
Their process involves selecting suitable candidates through surveys and inviting them to test apps, websites, or services, often in relaxed, catered studio environments. They focus on making the testing experience straightforward for both clients and participants, with an emphasis on delivering quality insights.
Key Highlights
- Their clients include companies like Boden and Honeywell.
- They offer UX testing studios for in-person research.
Services
- Participant Recruitment
- User Testing
- Market Research
- UX Studio/Lab Hire
Contact Information:
- Website: bunnyfield.com
- Email: team@bunnyfield.com
- Facebook: www.facebook.com/Bunnyfielder
- Instagram: www.instagram.com/bunnyfielder
- Twitter: x.com/Bunnyfielder
- Address: Ground Floor 80-86 Gray’s Inn Road London, WC1X 8NH
- Phone: 020 7803 3400
10. Adapts Media
Adapts Media, with a presence in London and other global locations like Dubai and India, specializes in creating marketing strategies that blend creativity with data-driven insights. They work with businesses to build an online presence through tailored campaigns, focusing on areas like social media and web development.
Their approach involves researching industries and competitors to craft strategies that fit specific business needs. They also manage campaigns across digital channels, using tools like analytics to track performance and suggest improvements, keeping client goals at the center.
Key Highlights
- They have offices in multiple countries, including the UK.
- Their work combines creative design with data analytics.
- They handle campaigns across various digital platforms.
Services
- Social Media Marketing
- Web Development
- Performance Marketing
- Market Research
- Branding and Creative Design
- Media Planning and Buying
- Ad Operations
- Data Analytics
- PR and Event Management
- SMS and Email Marketing
Contact Information:
- Website: adaptsmedia.com
- Email: Info@adaptsmedia.com
- Facebook: www.facebook.com/adaptsmedia
- LinkedIn: www.linkedin.com/company/adaptsmedia
- Instagram: www.instagram.com/adaptsmedia
- Twitter: x.com/adaptsmedia
- Address: Surbiton KT5, London, UK
- Phone: +44719813096
11. Full Clarity
Full Clarity, started in 2018 by founders Ed and Jon, operates out of Farnham, Surrey, and focuses on creating user-friendly digital platforms. They work closely with clients to understand challenges and design solutions that prioritize user needs, often for projects like government services or virtual reality environments. Their team brings experience in building and refining digital products across various sectors.
They tackle complex projects by combining user-centered design with technical know-how, ensuring platforms are both functional and accessible. From modernizing old software to crafting new ad-tech systems, they aim to simplify tricky problems while keeping stakeholders in the loop.
Key Highlights
- They work on projects for major clients like ITV and Harrods.
- Their focus includes accessibility and usability for diverse users.
- They’ve contributed to virtual reality and government service platforms.
Services
- UX/UI Design
- Product Strategy
- Technical Consultancy
- Legacy Software Modernization
- Impact-Driven Innovation
Contact Information:
- Website: fullclarity.co.uk
- Email: hello@fullclarity.co.uk
- LinkedIn: www.linkedin.com/company/fullclarity
- Address: Cheyenne House West Street Farnham, Surrey GU9 7EQ
- Phone: +4401252268164
12. UserTesting
UserTesting, with a UK presence among global operations, provides a platform for gathering user feedback on digital products like websites and apps. They work with organizations such as Walmart and Philips, using a large global participant network to test everything from marketing assets to prototypes. Their approach captures real-time user reactions to identify what works and what needs improvement.
They offer both moderated and unmoderated testing, often using AI to analyze feedback quickly and deliver clear reports. Their services support teams in marketing, product development, and UX research, aiming to make digital experiences more intuitive across various industries.
Key Highlights
- They collaborate with clients like Canva and Microsoft.
- Their platform uses AI for faster feedback analysis.
- They provide access to a large global participant network.
Services
- User Testing
- UX Research
- Customer Experience Testing
- Digital Experience Testing
- Marketing Feedback
- Product Feedback
- Mobile Testing
- Professional Services
Contact Information:
- Website: www.usertesting.com
- Email: press@usertesting.com
- Facebook: www.facebook.com/UserTestingcom
- LinkedIn: www.linkedin.com/company/usertesting-com
- Instagram: www.instagram.com/usertestingofficial
- Twitter: x.com/usertesting
- Phone: 0800 058 4004
13. ELEKS
ELEKS, with offices in the UK and globally, focuses on delivering tailored software solutions for industries like healthcare, energy, and fintech. They work closely with clients to understand their needs, creating everything from data-driven platforms to custom applications. Their approach emphasizes combining industry knowledge with advanced tech to build functional, user-focused systems.
Their team handles full-cycle development, from initial concepts to final delivery, often integrating AI and data analytics to enhance usability. They’ve collaborated with companies like TAIT and David Lloyd, ensuring solutions are practical and aligned with business goals, whether it’s streamlining energy management or improving customer experiences.
Key Highlights
- They work across diverse sectors like healthcare and energy.
- Their projects include custom software for major clients like TAIT.
- They integrate AI and data analytics into their solutions.
Services
- Application Development
- UX Consulting
- Data Science
- Artificial Intelligence
- Machine Learning
- Business Intelligence
- Product and Service Design
- Quality Assurance
Contact Information:
- Website: eleks.com
- Facebook: www.facebook.com/ELEKS.Software
- LinkedIn: www.linkedin.com/company/eleks
- Twitter: x.com/ELEKSSoftware
- Address: Moor Place, 1 Fore Street Avenue, London, UK
- Phone: 442045830843
Conclusion
The UK’s usability testing scene is packed with companies that know how to make digital products work for real people. From small studios to global players, these teams dive deep into user needs, blending research, design, and tech to create interfaces that don’t frustrate or confuse. Whether it’s a sleek app or a complex enterprise system, they’re all about ensuring the end result feels natural and intuitive. As businesses keep pushing for better digital experiences in 2025, partnering with these firms can help turn clunky ideas into something users will actually enjoy navigating.
