Sales and marketing analytics sounds like a fancy term, but at the end of the day it’s just about making sense of data so businesses don’t rely only on gut feelings. In the UK, a growing number of companies are digging into customer behavior, campaign results, and market shifts to figure out what’s really working. Instead of waiting months to see if a strategy pays off, they can adjust things pretty quickly. This mix of numbers and real-world insights helps teams make smarter calls, whether it’s fine-tuning an ad campaign or planning the next sales push.
1. A-listware
At A-listware, we provide sales and marketing analytics services in the UK, helping businesses turn raw information into something more useful for everyday decisions. We don’t just set up tools and leave it at that-we stay involved so that data is actually connected to how sales and marketing teams work. Our approach is about making analytics clear enough that people can spot what’s working and what’s not without getting lost in technical details.
We’ve worked with companies of different sizes, from startups to established enterprises, and we’ve seen that most face similar challenges: too much data and not enough clarity. That’s where we step in. Whether it’s building dashboards that show campaign results in plain terms or tracking customer behavior across different channels, we keep things practical. For us, the goal in the UK is simple-give teams the insight they need to adjust their sales and marketing strategies without wasting time guessing.
Key Highlights:
- Based in the UK with services available for local businesses
- Focus on practical sales and marketing analytics
- Support for enterprises, mid-sized companies, and startups
- Experience across multiple industries including finance, retail, and healthcare
- Teams that integrate directly with existing operations
Services:
- Data analytics for sales and marketing
- Customer journey and behavior tracking
- Dashboard and visualization development
- Campaign performance analysis
- Analytics consulting and ongoing support
Contact Information:
- Website: a-listware.com
- Address: St. Leonards-On-Sea, TN37 7TA, UK
- Phone: +44 (0)142 439 01 40
- E-mail: info@a-listware.com
- LinkedIn: www.linkedin.com/company/a-listware
- Facebook: www.facebook.com/alistware
2. Capture
Capture provides sales and marketing analytics services in the UK by linking brand and retail media in a way that helps businesses understand how their campaigns really perform. Their work is rooted in the idea that shoppers no longer follow one straight path to purchase. Instead, buying decisions happen across multiple channels, and Capture uses analytics to bring clarity to this fragmented journey.
With over a decade of experience, they plan and evaluate campaigns across different formats, from digital to retail-focused channels. The company takes on the job of showing clients how their investments play out, combining planning, trading, and reporting into one process. For businesses in the UK, this means being able to check in on performance and adjust strategies with less guesswork.
Key Highlights:
- Services delivered in the UK
- Focus on commerce media and retail analytics
- Over 15 years in marketing analytics
- Experience in digital, OOH, and retail media
- Strong link between brand campaigns and retail outcomes
Services:
- Media planning and trading
- Campaign evaluation and reporting
- Retail and brand media integration
- Strategy and consulting for marketing analytics
- Support for multi-channel performance tracking
Contact Information:
- Website: www.capture.team
- Address: 60 Great Portland St, London, W1W 7RT, UK
- Phone: 020 3553 5555
- E-mail: hello@capture.team
3. Hallam
Hallam operates in the UK as a sales and marketing analytics company that blends brand strategy with performance insights. Their approach is built on the idea that short-term wins only go so far, so they use data and analytics to connect brand-building efforts with measurable results. By keeping strategy, creative, and reporting under one roof, they make it easier for businesses to see how all parts of marketing link together.
The agency has worked with well-known UK and international clients, focusing on both digital performance and brand development. Their analytics work feeds into areas like paid search, SEO, and campaign measurement, making sure each piece of activity can be tracked and improved. With offices in Nottingham and London, they deliver insights that allow UK companies to adjust their marketing in ways that feel both practical and sustainable.
Key Highlights:
- Provides analytics services across the UK
- Combines brand development with performance tracking
- B Corp certified with a focus on accountability
- Experience with B2B and B2C markets
- Offices in Nottingham and London
Services:
- Marketing analytics and reporting
- Brand strategy and positioning
- Paid search and paid social analysis
- SEO and content performance tracking
- Data science and AI-driven insights
Contact Information:
- Website: hallam.agency
- Address: The Clock Tower, Talbot Street, Nottingham, NG1 5GG, UK
- Phone: 0115 948 0123
- LinkedIn: www.linkedin.com/company/hallam
- Instagram: www.instagram.com/hallamagency
- Twitter: x.com/HallamAgency
- Facebook: www.facebook.com/HallamAgency
4. Yieldify
Yieldify, now part of Epsilon Accelerate, provides sales and marketing analytics services in the UK through a platform designed to improve customer journeys. Their focus is on personalization, using data to show how people interact with websites and campaigns, then adjusting those experiences in real time. Businesses use their analytics to track lead generation, conversion, and engagement across multiple touchpoints.
What stands out about Yieldify is how they support clients with both technology and service. Alongside the platform, their teams help companies interpret analytics, test different ideas, and apply insights to campaigns. This mix of tech and people allows UK businesses to manage personalization without relying heavily on internal development resources.
Key Highlights:
- Active in the UK market with analytics services
- Combines personalization with sales and marketing insights
- Strong focus on ecommerce and customer journey data
- Provides both platform tools and client support
- Works with brands across retail and consumer goods
Services:
- Customer journey analytics
- Personalization and lead capture tracking
- Campaign testing and measurement
- Email and SMS remarketing analytics
- Consulting and managed services for optimization
Contact Information:
- Website: www.yieldify.com
- Address: 1st Floor, 2 Television Centre 101 Wood Lane London W12 7FR
- E-mail: salesemea@yieldify.com
- LinkedIn: www.linkedin.com/company/yieldify
- Twitter: x.com/Yieldify
- Facebook: www.linkedin.com/company/yieldify
5. Ometria
Ometria provides sales and marketing analytics services in the UK with a focus on retail. Their platform combines customer data management with analytics that track engagement across channels like email, SMS, mobile, and in-store touchpoints. By pulling information from different systems into one place, they give retail marketers a single view of how customers interact with campaigns and products.
The company highlights personalization and predictive insights, helping UK brands build strategies based on customer behavior rather than assumptions. With AI integrated into their tools, Ometria enables marketers to segment audiences, measure performance, and run campaigns that respond to customer needs more directly. Their work is used by well-known retail brands looking to improve loyalty and long-term customer relationships.
Key Highlights:
- Provides analytics services across the UK retail sector
- Combines customer data platform with experience delivery
- Uses AI to support personalization and segmentation
- Focused on retail brands and multi-channel strategies
- Recognized in retail technology awards and industry reports
Services:
- Customer data consolidation and analytics
- Predictive insights and segmentation
- Multi-channel marketing analytics
- Campaign measurement and reporting
- Personalization across email, SMS, and in-store touchpoints
Contact Information:
- Website: ometria.com
- Address: Acre House, 11/15 William Road, London, NW1 3ER
- Phone: +44 (0) 20 7139 1745
- E-mail: info@ometria.com
6. SegmentStream
SegmentStream is a London-based platform that focuses on marketing measurement and optimization. Their work is built around the idea that older attribution models no longer fit how people interact with ads today. Instead, they’ve built an approach that leans on AI to piece together customer journeys across channels, helping brands in the UK make sense of what really drives sales and what doesn’t.
The company sets itself apart by offering tools that do more than just track clicks. They cover things like predictive scoring, incrementality testing, and budget allocation so marketing teams can adjust their spend in real time. For businesses working in the UK, this means not only keeping campaigns on track but also adapting quickly to market changes without being stuck in old frameworks.
Key Highlights:
- AI-powered attribution and measurement
- Focus on full-funnel marketing performance
- Tools for predictive scoring and lead value
- Automated budget allocation across channels
Services:
- Cross-channel attribution
- Incrementality testing
- Predictive lead scoring
- Customer lifetime value prediction
- Automated budget allocation
- Synthetic conversions
Contact Information:
- Website: segmentstream.com
- Address: 86-90 Paul Street, London, EC2A 4NE, United Kingdom
7. Cyberlogical
Cyberlogical takes a slightly different route, blending analytics with user experience design. Based in Reading, they focus on understanding why customers act the way they do online and then shaping digital strategies around those insights. Their work in the UK often ties together research, conversion rate optimization, and content design, aiming to make customer journeys smoother and more effective.
Rather than splitting services into isolated tasks like SEO or paid ads, the team looks at the bigger picture. That means mapping out entire journeys, testing assumptions, and adjusting touchpoints so brands can engage people in the right way. For sales and marketing analytics, this translates into a mix of practical data work and design decisions that actually influence conversions.
Key Highlights:
- Specialists in conversion rate optimization
- Data-driven approach to customer journeys
- Mix of analytics, design, and strategy
- Focus on both engagement and conversion
Services:
- Digital strategy and journey mapping
- User research and testing
- SEO and paid media campaigns
- Content strategy
- Conversion rate optimization
- Analytics and measurement
Contact Information:
- Website: www.cyberlogical.co.uk
- Address: 1st Floor, Pinnacle Building, 20 Tudor Rd, Reading RG1 1NH, UK
- Phone: 0118 405 0203
- E-mail: info@cyberlogical.co.uk
- LinkedIn: www.linkedin.com/company/cyberlogical
- Twitter: x.com/cyberlogically
8. Measurelab
Measurelab is an independent consultancy that zeroes in on digital analytics. With offices in the UK, their main role is helping marketing teams trust their data and use it properly. They’re especially strong in working with Google Marketing Platform and Google Cloud tools, which means their services often slot right into existing tech stacks. For UK businesses, this can be a practical way to link marketing analytics with broader data strategies.
Their approach isn’t about chasing flashy numbers but about making data reliable and usable. Whether it’s building pipelines in BigQuery, setting up tracking in GA4, or training in-house teams, they focus on creating the foundation that sales and marketing strategies depend on. In short, they make sure data isn’t just collected but actually adds value when decisions need to be made.
Key Highlights:
- Independent UK-based analytics consultancy
- Certified Google Marketing Platform and Google Cloud partner
- Emphasis on data accuracy and governance
- Mix of consulting, engineering, and training
Services:
- Data collection and governance
- GA4 and GTM implementation
- Server-side tagging
- Data engineering and pipelines
- Marketing-ready data modeling
- Analytics dashboards and reporting
- Training and workshops
Contact Information:
- Website: www.measurelab.co.uk
- Address: Work.Life Waverley House 9 Noel St Soho London W1F 8GQ
- E-mail: hello@measurelab.co.uk
- LinkedIn: www.linkedin.com/company/measurelab
- Twitter: x.com/measurelab
9. QueryClick
QueryClick is a digital marketing agency founded in Edinburgh that puts a lot of weight on data-driven decision making. Their main specialty lies in attribution and performance marketing, supported by their in-house software, Corvidae. By rebuilding analytics data from the ground up, they aim to help UK companies cut wasted spend and better understand which channels are really moving the needle.
What makes their setup interesting is that they combine agency services like SEO, paid social, and CRO with proprietary attribution technology. This mix means UK businesses working with them can get both the execution and the deeper analytics insight in one place. For companies trying to align sales and marketing analytics with performance outcomes, that can be a practical combination.
Key Highlights:
- Independent UK agency with roots in Edinburgh
- Proprietary attribution platform, Corvidae
- Strong focus on performance marketing and analytics
- Active in multiple industries and global markets
Services:
- Marketing attribution
- Paid search and paid social
- SEO and organic search
- Web optimization and CRO
- Analytics and reporting
- Programmatic advertising
Contact Information:
- Website: www.queryclick.com
- Address: Spaces, Lochrin Square 92-98 Fountainbridge Edinburgh EH3 9QA
- Phone: 0131 556 7078
- LinkedIn: www.linkedin.com/company/queryclick
- Instagram: www.instagram.com/queryclick
- Twitter: x.com/QueryClick
- Facebook: www.facebook.com/queryclick.search.marketing
10. Jellyfish
Jellyfish is a global digital marketing business with a strong presence in the UK. Their focus is on connecting media, creative, and data using technology and AI. By combining these areas, they aim to make campaigns run more smoothly and give companies in the UK a clearer view of how their marketing spend performs.
The company develops its own tools for measurement, planning, and creative production, which help marketing teams move faster and make better use of their budgets. With services spanning data, media, creative, and training, Jellyfish works with a wide mix of UK businesses that want to bring their marketing and analytics under one roof.
Key Highlights:
- Global digital marketing company with UK operations
- Strong focus on AI-driven campaign tools
- Integrated approach combining media, creative, and data
- Offers training alongside core services
Services:
- Data and analytics
- Media planning and buying
- Creative production
- AI-powered campaign tools
- Marketing training and development
Contact Information:
- Website: www.jellyfish.com
- LinkedIn: www.linkedin.com/company/jellyfishglobal
- Instagram: www.instagram.com/jellyfishglobal
- Twitter: x.com/jellyfishglobal
- Facebook: www.facebook.com/JellyfishGlobal
11. EDITED
EDITED provides retail analytics services and has its headquarters in London. The company focuses on helping retailers in the UK understand market trends, pricing strategies, and customer expectations. Their platform pulls together data from multiple sources so retailers can spot opportunities earlier and plan assortments and pricing with more confidence.
The business is known for its retail intelligence tools that support buyers, merchandisers, and ecommerce teams. These tools allow UK retailers to compare their products and pricing with competitors and adjust strategies in line with changing consumer demand. The approach is designed to give a practical edge in making everyday commercial decisions.
Key Highlights:
- UK-based retail intelligence provider
- Combines competitor, product, and customer data
- Platform designed for buyers, merchandisers, and planners
- Offices in London, New York, and Sofia
Services:
- Retail intelligence platform
- Pricing and assortment tracking
- Competitor and trend monitoring
- Site merchandising analytics
- Product matching and API integration
Contact Information:
- Website: edited.com
- Address: 26-27 Hatton Garden, London, EC1N 8BR, UK
- Phone: +44 207 183 0447
- E-mail: support@edited.com
- LinkedIn: www.linkedin.com/company/edited
- Instagram: www.instagram.com/edited_hq
- Facebook: www.facebook.com/GETEDITD
12. Savanta
Savanta operates in the UK as a research and analytics consultancy. Their services cover market research, customer insights, and advisory work. Using their data platforms, such as BrandVue and MarketVue, they provide UK companies with ongoing tracking of customer opinions, brand performance, and wider market trends.
The consultancy’s work connects data collection with analysis and decision support. By combining traditional research with digital tools, Savanta helps UK businesses in sectors like retail, finance, and public services to make better-informed decisions about sales and marketing strategies.
Key Highlights:
- UK-based research and advisory company
- Known for tools like BrandVue and MarketVue
- Works across multiple industries, including retail and finance
- Provides both bespoke research and ready-made data products
Services:
- Brand tracking and equity research
- Customer and market insights
- Data collection and analytics
- Research consultancy
- Modular research products
Contact Information:
- Website: savanta.com
- Address: 60 Great Portland Street, London, W1W 7RT UK
- Phone: +44 (0) 20 7632 3434
- LinkedIn: www.linkedin.com/company/savanta
- Twitter: x.com/Savanta_UK
13. Black Swan Data
Black Swan Data is headquartered in London and works with consumer goods companies to predict and track trends. Their platform collects and analyses large volumes of online conversations to identify which products, ingredients, or themes are likely to grow in relevance. For UK businesses, this kind of foresight helps shape product launches and marketing strategies with more evidence behind them.
The company focuses heavily on innovation in the consumer packaged goods sector. Using data science and analytics, they provide UK brands with insight into where categories are headed, what consumers are talking about, and how messaging can be shaped to stay relevant.
Key Highlights:
- London-based analytics and trend prediction company
- Focus on consumer goods and innovation
- Uses online conversation data to forecast demand
- Offices also in New York, Cape Town, and Szeged
Services:
- Trend prediction and analysis
- Category growth tracking
- Brand mapping
- Concept and communications testing
- Innovation support for product launches
Contact Information:
- Website: www.blackswan.com
- E-mail: hello@blackswan.com
- LinkedIn: www.linkedin.com/company/black-swan-data
- Instagram: www.instagram.com/blackswandata
- Twitter: x.com/blackswandata
14. dunnhumby
dunnhumby is a customer data science company with a long history in the UK. The business first became known for its role in building loyalty programs and continues to provide insights into shopper behaviour, price, promotions, and retail media. Their services are designed to help UK retailers and brands build customer-first strategies based on real behavioural data.
The company’s solutions cover data analytics, assortment planning, and media activation. By using these tools, UK businesses can connect sales and marketing activities with customer insight, leading to more relevant offers and stronger customer engagement.
Key Highlights:
- UK-based customer data science business
- Long history working with loyalty programs and retail clients
- Strong focus on customer-first strategies
- Works with both retailers and brands
Services:
- Customer insights and data analytics
- Loyalty and personalization strategy
- Assortment and pricing optimization
- Retail media solutions
- Category management
Contact Information:
- Website: www.dunnhumby.com
- Address: 184 Shepherds Bush Road Brook Green, London, W6 7NL United Kingdom
- Phone: +44 20 3986 5499
- E-mail: press@dunnhumby.com
- LinkedIn: www.linkedin.com/company/dunnhumby
- Twitter: x.com/dunnhumby
- Facebook: www.facebook.com/dunnhumby
Conclusion
So, here’s the thing: sales and marketing analytics isn’t some magic fix, but it does make a huge difference when companies actually use the data they’ve got. In the UK, there are plenty of firms out there helping businesses connect the dots between what customers want and how to deliver it. Some focus more on crunching numbers, others dive into predicting trends, but they all kind of push in the same direction – making decisions less of a guessing game.
If you’re running a business, chances are you’re already swimming in data. The real challenge is turning that pile of numbers into something that feels useful and clear. That’s where these companies step in. They don’t just give you reports, they help you figure out what to actually do next. And while no tool or service is perfect, having the right analytics partner can save you a lot of wasted effort and maybe even help you spot opportunities you wouldn’t notice otherwise.
