Let’s be honest-data’s everywhere, but turning it into something actually useful? That’s the tricky part. That’s where customer analytics companies come in. Across the UK, a growing number of firms are helping businesses dig deeper into their customer behavior, predict what comes next, and fine-tune every decision based on real insights-not hunches.
In this piece, we’re looking at some of the standout customer analytics companies across the UK. Whether you’re scaling fast or just starting to get serious about your data, these are the folks who can help you make sense of the chaos and give you an edge.
1. A-listware
We specialize in connecting businesses with talented software developers who create secure, reliable digital solutions tailored to your needs. We take the hassle out of assembling and managing remote teams so you can focus on growing your business. We take care of interviewing, hiring, and ongoing team management so that companies can focus on what really matters to them. We are focused on helping businesses understand consumer behavior and market trends.
Communication is a key part of how we work, and our developers are fluent in English to keep things smooth and clear. By offering access to experienced programmers quickly, we aim to help businesses save time and resources while getting the technical support they need. Our role is to be a reliable partner in IT outsourcing, ensuring the remote team integrates well and delivers as expected.
Key Highlights:
- Handles hiring, interviews, and team management
- Remote teams with fluent English communication
- Focus on secure and responsive digital solutions
Services:
- Remote development team management
- Software development
- DevOps support
- Seamless integration with client teams
Contact Information:
- Website: a-listware.com
- E-mail: info@a-listware.com
- Facebook: www.facebook.com/alistware
- LinkedIn: www.linkedin.com/company/a-listware
- Address: St. Leonards-On-Sea, TN37 7TA, UK
- Phone: +44 (0)142 439 01 40
2. dunnhumby
dunnhumby works with retailers and brands to make sense of customer data and help them apply it in ways that improve how they operate. dunnhumby puts customers front and center, using data to craft personalized strategies that boost loyalty and drive real results. Their insights don’t just sit on paper – they shape how businesses engage with customers every day and plan for the future.
They use a combination of data science and applied analytics to support a range of commercial decisions, from campaign development to customer segmentation. dunnhumby’s work includes designing systems that respond in real time to consumer behavior, allowing their clients to react quickly in a fast-changing retail environment.
Key Highlights:
- Focus on customer-first strategies using data insights
- Works primarily with retailers and consumer brands
- Combines real-time analytics with applied science
- Emphasis on personalisation and loyalty programs
Services:
- Customer data analytics and segmentation
- Real-time insight systems
- Campaign measurement and optimisation
- Loyalty and personalisation strategy support
- Data science consulting for retail
Contact Information:
- Website: www.dunnhumby.com
- E-mail: press@dunnhumby.com
- Facebook: www.facebook.com/dunnhumby
- Twitter: x.com/dunnhumby
- LinkedIn: www.linkedin.com/company/dunnhumby
- Address: 184 Shepherds Bush Road Brook Green, London, W6 7NL United Kingdom
- Phone: +44 20 3986 5499
3. Quantexa
Quantexa develops tools that help businesses connect and contextualize their data for smarter decision-making. Their Decision Intelligence Platform brings together internal and external sources to build a broader view of customers, suppliers, and other entities. This allows organisations to make informed decisions with a higher level of confidence, especially in areas where uncertainty is a challenge.
The company focuses on building consistent and reusable data assets that can support a range of needs over time. Their approach aims to improve risk assessment, operational efficiency, and strategic planning by making data more complete and meaningful through context.
Key Highlights:
- Specializes in contextual data for decision-making
- Platform supports ongoing use of integrated data
- Works across multiple industries and sectors
- Aims to reduce risk and increase clarity in decisions
Services:
- Decision intelligence platform integration
- Data contextualization and linkage
- Risk analytics and monitoring
- Entity resolution technology
- Network and relationship analysis
Contact Information:
- Website: www.quantexa.com
- Twitter: x.com/quantexa
- LinkedIn: www.linkedin.com/company/quantexa
- Address: C/O Company Secretarial Department 280 Bishopsgate, London, EC2M 4AG
4. Brandwatch
Brandwatch provides tools that help companies understand online conversations and behavior across social and digital channels. Their platform is built around social media listening and analytics, which businesses can use to track customer sentiment, emerging trends, and competitive movements in real time. The goal is to support more responsive and informed digital strategies.
Their technology includes AI-driven analysis that goes beyond surface-level metrics, allowing users to dig into patterns in online engagement. Brandwatch also places importance on inclusivity within their organization, reflecting broader interest in how brands interact with diverse communities and audiences online.
Key Highlights:
- Focus on social listening and digital consumer behavior
- Uses AI for deep analytics and trend tracking
- Enables companies to respond quickly to digital shifts
- Promotes inclusive and diverse workplace culture
Services:
- Social media monitoring and analysis
- Consumer trend identification
- Sentiment and brand perception tracking
- AI-based analytics for digital behavior
- Competitive benchmarking in online channels
Contact Information:
- Website: www.brandwatch.com
- Facebook: www.facebook.com/Brandwatch
- Twitter: x.com/brandwatch
- LinkedIn: www.linkedin.com/company/brandwatch
- Instagram: www.instagram.com/brandwatch
- Address: 5 Churchill Place London E14 5HU United Kingdom
5. Mintel
Mintel focuses on helping businesses understand consumer behavior and market trends. They translate what people want and why into insights that can shape brand strategies. Their work revolves around spotting opportunities in fast-changing markets by looking closely at consumer demand and motivations. Alongside this, they pay attention to how innovation disrupts industries and what new ideas might have staying power.
They also help companies figure out where their products or brands might fit best by analyzing both local cultures and global trends. Their insights help businesses identify new markets to enter or gaps to fill. Overall, Mintel combines consumer research with trend spotting to support long-term growth and better decision-making.
Key Highlights:
- Consumer behavior and motivation insights
- Focus on innovation trends and product disruption
- Market expansion and gap identification
- Combines local and global trend analysis
Services:
- Consumer market research
- Innovation strategy development
- Market sizing and forecasting
- Brand strategy support
Contact Information:
- Website: www.mintel.com
- Facebook: www.facebook.com/MintelGroup
- Twitter: x.com/mintelnews
- LinkedIn: www.linkedin.com/company/mintel
- Instagram: www.instagram.com/mintelnews
- Address: Mintel House, 4 Playhouse Yard, London, UK EC4V 5EX
- Phone: +44 (0) 20 7606 4533
6. AskAttest
AskAttest provides a platform designed to make consumer research easier and more predictable in terms of cost. Users can quickly set up surveys and get feedback from both current customers and potential future consumers. The platform includes AI tools that help make sense of data and improve how insights are presented, making it simpler to tell a clear story with the results.
What stands out is their pricing model, which stays consistent regardless of who you’re surveying or where they’re located. They also offer expert support to guide users through the research process. This setup helps businesses validate their strategies by tracking how their brand and market position change over time.
Key Highlights:
- Flat, predictable pricing for research
- Easy-to-launch surveys for global audiences
- AI tools for better data storytelling
Services:
- Consumer survey platform
- Brand and market tracking
- Data analysis and visualization
- Research consultation and support
Contact Information:
- Website: www.askattest.com
- LinkedIn: uk.linkedin.com/company/ask-attest
- Address: 25 Worship St London, EC2A 2DX
7. GlobalData
GlobalData gathers and analyzes data from many industries to provide a broad, detailed picture of market conditions. They bring together a team of analysts, consultants, and data scientists who work alongside external experts to interpret this data and offer meaningful intelligence. Their goal is to help organizations navigate complex and fast-changing environments with better insight.
They also develop tools and solutions to make working with data easier and faster, often combining their data, analysis, and software into one platform. This integrated approach aims to give clients a connected view of the industries they operate in, supporting more informed and timely decisions.
Key Highlights:
- Large-scale data collection across industries
- Combines internal experts and external thought leaders
- Integrated platform combining data, analysis, and tools
Services:
- Industry data and intelligence
- Custom analytics tools and workflows
- Integrated market intelligence platform
Contact Information:
- Website: www.globaldata.com
- Address: John Carpenter House, John Carpenter Street, London, EC4Y 0AN, UK
- Phone: +44 207 936 6400
8. Glassbox
Glassbox focuses on helping organizations improve their digital customer experiences by revealing insights hidden in user interactions. Their platform is designed to optimize how customers engage online, especially for businesses operating in regulated industries where security and compliance are crucial. They aim to give companies a clearer picture of how people use their digital services so they can spot issues early and make smarter decisions.
The team at Glassbox values moving quickly but balances that with honesty and transparency in their work. They emphasize that improving the experience for the person on the other end of the screen is their main drive—not just collecting data for data’s sake. This focus guides how they build their tools and work with customers to create safer and more satisfying online journeys.
Key Highlights:
- Tailored for regulated industries
- Emphasizes security and compliance
- Values honesty, transparency, and customer-centricity
Services:
- Digital experience analytics
- User behavior insights
- Security and compliance monitoring
- Customer journey optimization
Contact Information:
- Website: www.glassbox.com
- Facebook: www.facebook.com/Glassbox
- Twitter: x.com/GlassboxDigita
- LinkedIn: www.linkedin.com/company/glassbox-solutions
- Address: St. Vedast House, St. Vedast Street, Norwich NR1 1BT
- Phone: +44 (0) 1603 618382
9. EDITED
EDITED offers retail analytics software that helps companies track and respond to global market trends. Their tools provide early visibility into product and pricing changes so retailers can adjust quickly and make decisions based on real-time information. This approach aims to support better profitability and smoother management of the product lifecycle.
Since its founding in 2009, EDITED has concentrated on delivering data that matters most to retail teams, helping them understand the competitive landscape and consumer demand. Their software is built around the idea that timely and accurate information is key to staying relevant in the fast-paced retail world.
Key Highlights:
- Specializes in retail market and pricing analytics
- Supports product lifecycle management
- Helps retailers react quickly to market shifts
Services:
- Retail pricing and promotion tracking
- Market trend analysis
- Product assortment and lifecycle analytics
- Competitive intelligence
Contact Information:
- Website: edited.com
- E-mail: info@edited.com
- Facebook: www.facebook.com/GETEDITD
- Instagram: www.instagram.com/edited_hq
- Address: 26-27 Hatton Garden London, EC1N 8BR UK
- Phone: +44 207 183 0447
10. Relative Insight
Relative Insight uses AI to help businesses make sense of large volumes of unstructured text data like customer feedback, social media conversations, and support interactions. Their platform compares different text sets to highlight subtle differences in language and sentiment, helping companies better understand their audiences and improve key performance indicators.
Originally developed to assist law enforcement in identifying patterns of online behavior, their text analysis technology now serves a broader business purpose. By turning qualitative data into clear insights, Relative Insight aims to change how companies learn from what people say and react more effectively to customer needs.
Key Highlights:
- AI-driven text analysis for customer intelligence
- Originated from law enforcement technology
- Helps quantify and visualize customer sentiment
Services:
- Comparative text analytics
- Customer feedback analysis
- Social media listening
- Integration with existing business tools
Contact Information:
- Website: relativeinsight.com
- E-mail: accounts@relativeinsight.com.
- Twitter: x.com/RelativeInsight
- LinkedIn: www.linkedin.com/company/relative-insight
- Instagram: www.instagram.com/relativeinsight
- Address: Studio 225, Metal Box Factory, 30 Great Guildford Street, London. SE1 0HS
- Phone: +44 (0)20 3794 5476
11. Zuko
Zuko focuses on understanding how users interact with online forms and checkouts. Their platform tracks exactly where people drop off or hesitate during form submissions, offering insights down to individual fields. The goal is to help businesses figure out what’s making users abandon forms and how to fix those issues without needing a developer to get started.
The tool also includes AI-generated summaries and optional session recordings so teams can see user behavior in action. It’s designed to work across different technical setups and can be integrated with platforms like Shopify for easier tracking. Zuko gives teams a clearer view of friction points in their forms and helps them improve conversion through better usability.
Key Highlights:
- Tracks user behavior on forms and checkouts
- AI summaries highlight drop-off and friction areas
- No-code setup and quick integration
- Optional session replay for visual behavior insights
Services:
- Form analytics and performance tracking
- AI-powered UX issue detection
- Shopify checkout tracking
- Session replay for user interaction review
Contact Information:
- Website: www.zuko.io
- E-mail: sales@zuko.io
- Twitter: x.com/ZukoAnalytics
- LinkedIn: www.linkedin.com/company/zuko-analytics
- Address: Formisimo Ltd, Colony, 5 Piccadilly Place, Manchester, M1 3BR
12. Black Swan
Black Swan uses predictive analytics to help companies make better decisions about product development and market opportunities. They combine behavioral data with AI to forecast emerging trends and uncover what customers are likely to want next. This helps teams act early on ideas that align with actual consumer direction rather than relying on assumptions.
Their platform supports innovation by identifying patterns in what people are doing, saying, and searching for. It’s aimed at helping brands react more quickly to market changes and bring products to life that resonate with real demand. The focus is on reducing guesswork and supporting growth with evidence-based insights.
Key Highlights:
- Predictive analytics for trend forecasting
- Supports early-stage product and idea validation
- Helps reduce uncertainty in decision-making
- Uses behavioral data to inform innovation
Services:
- Consumer behavior prediction
- Trend identification and analysis
- Innovation opportunity assessment
- Market signal tracking
Contact Information:
- Website: www.blackswan.com
- Email: hello@blackswan.com
- Twitter: x.com/blackswandata
- LinkedIn: www.linkedin.com/company/black-swan-data
- Instagram: www.instagram.com/blackswandata
13. Zappi
Zappi combines consumer data and AI to help businesses develop products, ads, and brands with real-time feedback. Their platform is built around continuous learning, allowing companies to test and refine ideas throughout the development cycle. The aim is to keep consumer input at the core of decision-making, rather than waiting until after a launch to evaluate success.
It’s not just about what’s trending now but how past data can be reused to predict what comes next. Zappi encourages a more iterative approach where insights are updated regularly, and adjustments can be made on the fly. The platform helps teams work faster and align products more closely with what consumers actually want.
Key Highlights:
- Combines AI and consumer feedback in real time
- Supports iterative product and ad development
- Reuses past insights to forecast future trends
- Designed for fast, connected decision-making
Services:
- Product testing and feedback loops
- Ad concept validation
- Brand development insights
- Continuous consumer research
Contact Information:
- Website: www.zappi.io
- Twitter: x.com/zappi_io
- LinkedIn: www.linkedin.com/company/zappi
- Instagram: www.instagram.com/zappi.io
- Address: Theatre House 97 – 99 Camden High St, London NW1 7JN
14. Focaldata
Focaldata provides tools that help organizations understand public opinion in real time. Their platform is used to explore early trends, validate product ideas, and test creative decisions through quick access to consumer views. The goal is to give teams fast, realistic feedback without overextending timelines or budgets.
They describe their focus as narrowing the gap between perception and reality when it comes to how people think and act. Their work supports a range of use cases, from product development to political research, by grounding decisions in live audience insights rather than assumptions. The approach is designed to be flexible and practical for teams that need answers quickly.
Key Highlights:
- Supports both commercial and social research
- Aims to close the gap between assumptions and reality
- Built to help teams move quickly with validated insights
Services:
- Consumer sentiment tracking
- Creative testing and feedback
- Early-stage trend discovery
- Product development research
Contact Information:
- Website: www.focaldata.com
- E-mail: contact@focaldata.com
- Twitter: x.com/focaldatahq
- LinkedIn: www.linkedin.com/company/focaldata
- Address: 118 Commercial Street London E1 6NF
15. Crowd DNA
Crowd DNA is a consultancy that explores culture to help brands understand the social landscape they operate in. They bring together a wide range of experts-from trends specialists and researchers to data analysts and creatives-to dig into how people behave and what drives them. Their work crosses many markets and cultures, aiming to provide a deeper perspective on the connections between consumers and brands.
They don’t just focus on numbers but mix cultural insights with storytelling and strategy. This blend helps businesses see the bigger picture behind trends and behaviors, offering a fresh look at how brands can engage meaningfully with their audiences across different regions and contexts.
Key Highlights:
- Team includes researchers, strategists, data analysts, and creatives
- Combines cultural insights with strategic thinking
- Works with a wide range of global brands
Services:
- Cultural research and analysis
- Trend forecasting
- Strategic brand consultancy
- Creative content development
- Data-driven audience insights
Contact Information:
- Website: www.crowddna.com
- E-mail: hello@crowdDNA.com
- Twitter: x.com/crowdDNA
- LinkedIn: www.linkedin.com/company/crowd-dna
- Instagram: www.instagram.com/crowddna
- Address: 98 Theobalds Road London WC1X 8WB United Kingdom
Conclusion
To wrap up, the UK’s customer analytics scene is as diverse as the businesses it serves. Whether it’s through cutting-edge AI or deep market know-how, these companies are cracking the code on customer behavior – helping brands make smarter moves in an ever-changing world. It’s clear that there’s no one-size-fits-all solution here – businesses have options depending on what kind of insight or support they need.
At the end of the day, these companies help peel back layers of complexity so organisations can make smarter decisions about their customers. And while the tech and tools are important, it’s really about connecting those dots in ways that feel practical and useful. So, whether you’re dipping your toes into customer analytics or looking to deepen your approach, there’s a range of expertise out there ready to be tapped into.
