Trying to make sense of sales and marketing data can get messy fast. Spreadsheets pile up, numbers stop adding up, and it’s easy to lose track of what really matters. That’s where specialized analytics firms step in. Across Europe, plenty of companies focus on turning raw data into insights that actually help teams close deals and reach the right people. Some put more weight on customer behavior, others on pipeline management or campaign tracking, but the end goal is the same: clearer decisions backed by real evidence. This guide takes a closer look at the firms shaping how sales and marketing analytics are done in Europe today.
1. A-listware
At A-listware, we work in software development and consulting across Europe. Our focus includes data analytics and solutions that help companies understand their sales and marketing performance better. We bring together technology and people, making sure data does not just stay in systems but actually supports day-to-day business decisions. By combining software engineering, analytics, and integration work, we make it possible for companies to see how sales and marketing efforts connect and where they can improve.
We support different kinds of organizations, from startups to large enterprises. Our role is often to extend existing teams with the skills needed for analytics, reporting, and system integration. We also manage full projects where companies want a partner to handle the end-to-end process. With our background in data analytics, machine learning, and IT consulting, we provide services that cover sales pipeline tracking, customer insights, campaign analysis, and related areas.
Key Highlights:
- Experience in data analytics and software development
- Work with enterprises, SMBs, and startups in Europe
- Ability to integrate analytics into existing systems
- Support for both ongoing projects and full delivery
Services:
- Sales and marketing analytics
- Data analytics and reporting
- Software development and integration
- IT consulting and outsourcing
- Cloud and infrastructure services
- Application management and support
Contact Information:
- Website: a-listware.com
- Address: St. Leonards-On-Sea, TN37 7TA, UK
- Phone: +44 (0)142 439 01 40
- Email: info@a-listware.com
- Facebook: www.facebook.com/alistware
- LinkedIn: www.linkedin.com/company/a-listware
2. Supermetrics
Supermetrics builds tools for collecting and organizing marketing data. The company works with businesses across Europe that want to use analytics to improve sales and marketing. Their platform connects different data sources, manages the information, and makes it available for reporting in tools like Looker Studio, Power BI, or Excel. This makes it easier for teams to track performance and act on insights without spending time on manual data work.
The company provides services for agencies, ecommerce brands, and other industries where marketing data plays a key role. By combining different sources into one setup, businesses can monitor budgets, campaigns, and customer behavior in a single view. Supermetrics also supports teams with automation features and upcoming AI-based assistants that answer questions directly from the data.
Key Highlights:
- Focus on marketing analytics and reporting
- Works with European businesses of all sizes
- Supports multiple data sources and destinations
- Offers automation and AI features for data use
Services:
- Sales and marketing analytics
- Data integration and pipelines
- Reporting and visualization
- Data management and storage
- Campaign and budget tracking
Contact Information:
- Website: supermetrics.com
- Address: Kaivokatu 10 A, 00100 Helsinki, Finland
- E-mail: media@supermetrics.com
- LinkedIn: www.linkedin.com/company/supermetrics
- Twitter: x.com/Supermetrics
- Facebook: www.facebook.com/Supermetrics
- Instagram: www.instagram.com/supermetrics
3. Funnel
Funnel provides a platform that unifies marketing data for analysis and reporting. The company operates in Europe, helping organizations bring together information from hundreds of different sources. Their service is used by teams that need reliable sales and marketing analytics to measure campaigns, understand customer activity, and support decision-making.
The platform integrates with many tools, including Salesforce, Google Analytics, and Power BI. It helps marketing and data teams manage reporting with daily updates, AI-powered insights, and automation features. Agencies and large enterprises use Funnel to reduce the time spent on manual reporting and to make use of connected data across their departments.
Key Highlights:
- European company focused on marketing intelligence
- Provides wide range of data connectors
- Used by agencies, enterprises, and data teams
- Includes AI modeling and automated reporting
Services:
- Sales and marketing analytics
- Data integration and modeling
- Automated marketing reports
- Campaign performance tracking
- AI-based insights
Contact Information:
- Website: funnel.io
- Address: Klarabergsgatan 29111 21 Stockholm
- E-mail: info@funnel.io
- LinkedIn: www.linkedin.com/company/funnel-io
4. Webtrekk (Mapp Intelligence)
Webtrekk, now part of Mapp under the name Mapp Intelligence, delivers analytics solutions focused on customer engagement. The company has a strong presence in Europe and supports businesses with sales and marketing analytics that help them understand user behavior. Their platform tracks activity across websites, apps, and campaigns, giving organizations detailed insight into performance.
With integration into the larger Mapp product suite, Webtrekk offers tools for customer data management, analytics, and personalization. Companies use these services to analyze marketing activity, improve campaigns, and create customer journeys supported by real data.
Key Highlights:
- European analytics company now under Mapp brand
- Focus on customer behavior and engagement analytics
- Supports sales and marketing use cases
- Integrates into broader Mapp Intelligence platform
Services:
- Sales and marketing analytics
- Customer engagement analysis
- Web and app tracking
- Campaign performance measurement
- Data integration with Mapp tools
Contact Information:
- Website: www.webtrekk.com
- Address: Schönhauser Allee 148, 10435 Berlin, Germany
- Phone: +49 30 755 415 0
- E-mail: info@webtrekk.com
5. RTB House
RTB House provides performance advertising solutions powered by deep learning. The company is active in Europe and offers services that connect directly with sales and marketing analytics. Their work focuses on using first-party data to understand customer behavior and create targeted campaigns across web and app platforms.
The service includes retargeting, customer acquisition, engagement, and demand generation. With AI-driven recommendations and personalized ads, RTB House helps businesses see which channels work best and how campaigns impact revenue. This approach gives companies the ability to measure performance while protecting their data.
Key Highlights:
- European provider of deep learning advertising solutions
- Uses first-party signals for analytics and targeting
- Works with brands across industries and platforms
- Covers full cycle from acquisition to engagement
Services:
- Sales and marketing analytics
- Performance advertising
- Retargeting campaigns
- Customer acquisition and engagement
- Demand generation and reporting
Contact Information:
- Website: www.rtbhouse.com
- Address: 61/101 Złota Street, 00-819 Warsaw, Poland
- E-mail: dpo@rtbhouse.com
- LinkedIn: www.linkedin.com/company/rtb-house
- Twitter: x.com/RTBHouse
- Facebook: www.facebook.com/RTBHouse
6. snapADDY
snapADDY develops software that improves sales and marketing processes through data automation. Based in Europe, the company focuses on turning raw contact data into structured CRM information. Their solutions help businesses capture, clean, and update data, which supports analytics and reporting in sales and marketing.
The company offers tools such as VisitReport, DataQuality, and CardScanner. These products make it possible to collect leads at trade shows, scan business cards, or automatically update CRM entries. By improving data quality, snapADDY enables organizations to base their analytics and campaigns on accurate information.
Key Highlights:
- European company specializing in sales data automation
- Focus on CRM data capture and quality improvement
- Supports analytics through better structured information
- Offers multiple tools for sales and marketing teams
Services:
- Sales and marketing analytics support
- CRM data capture and cleaning
- Lead management tools
- Business card scanning
- Integration with external systems
Contact Information:
- Website: www.snapaddy.com
- Address: Haugerkirchgasse 7, D-97070 Würzburg, Germany
- Phone: +49 931 466 212 00
- E-mail: sales@snapaddy.com
- LinkedIn: www.linkedin.com/company/snapaddy
- Facebook: www.facebook.com/snapaddy
- Instagram: www.instagram.com/snapaddy
7. INFOMOTION
INFOMOTION is a consulting company focused on data and analytics. Based in Europe, the company works with organizations that want to improve how they use data for decision-making. Their services cover data management, analytics, and consulting. With this setup, businesses can better connect sales and marketing activity to measurable results.
The company helps clients design strategies for handling data and using it as part of their wider business goals. Their work includes sales and marketing analytics, where data is used to understand customer behavior, track campaigns, and plan long-term growth.
Key Highlights:
- European consulting company focused on data performance
- Supports sales and marketing analytics as part of broader services
- Provides independent consulting and management services
- Works with different industries and business areas
Services:
- Sales and marketing analytics
- Data and analytics consulting
- Management consulting
- Data strategy and integration
- Support for corporate data initiatives
Contact Information:
- Website: www.infomotion.de
- Address: Westhafenplatz 1, Frankfurt, Germany
- Phone: +4969566083000
- E-mail: info@infomotion.de
- LinkedIn: www.linkedin.com/company/infomotion-gmbh
- Instagram: www.instagram.com/infomotion_gmbh
8. b.telligent
b.telligent is a European consulting company that focuses on helping businesses make use of their data. The company provides services across the full data chain, from strategy and platforms to analytics and customer engagement. Sales and marketing analytics form part of this work, allowing organizations to measure campaigns, understand audiences, and improve performance.
The company also supports areas like cloud transformation, data science, and AI. Their approach is technology-agnostic, meaning they adapt solutions to the specific tools and systems a client already uses. This makes their work relevant for companies in many industries across Europe.
Key Highlights:
- European consulting company with focus on data solutions
- Offers sales and marketing analytics as part of services
- Works with a wide range of industries and sectors
- Provides support for long-term and flexible strategies
Services:
- Sales and marketing analytics
- Data strategy and data culture
- Data platforms and management
- Cloud and infrastructure transformation
- Customer engagement and MarTech
- Data science and AI solutions
Contact Information:
- Website: www.btelligent.com
- Address: Walter-Gropius-Straße 17, 80807 München, Germany
- Phone: +49 89 122 281 110
- E-mail: info@btelligent.com
- LinkedIn: www.linkedin.com/company/btelligent
9. AIS Group
AIS Group is a European company that develops forecasting and optimization systems using artificial intelligence and business intelligence. Their services include work in financial services, industry, and marketing and sales. With a focus on analytics, AIS helps companies use data to improve planning, predict outcomes, and make better decisions.
The company also develops its own software platforms that integrate algorithms and tools. This allows clients to manage sales and marketing analytics inside customized solutions. The focus is on applying machine learning and data analysis to everyday business processes.
Key Highlights:
- European company specialized in AI and analytics
- Provides services in sales and marketing analytics
- Develops software platforms with built-in algorithms
- Works across financial, industrial, and marketing areas
Services:
- Sales and marketing analytics
- Predictive modeling with AI and machine learning
- Business intelligence solutions
- Forecasting and optimization systems
- Software platform development
Contact Information:
- Website: ais-int.com
- Address: Avenida de Madrid, 95 – 2º-3ª, 08028 Barcelona, Spain
- Phone: (+34) 93 414 35 34
- E-mail: marketing-ais@pfsgroup.es
- LinkedIn: www.linkedin.com/company/ais
- Twitter: x.com/GrupoAIS
- Facebook: www.facebook.com/AIS-Aplicaciones-de-Inteligencia-Artificial-123835344323009
10. YouGov
YouGov is a research and analytics company known for its large online community and survey data. Operating in Europe and worldwide, the company provides insights into consumer behavior, public opinion, and market trends. For businesses, this includes sales and marketing analytics, where audience insights are used to guide campaigns and brand strategies.
The company works with agencies, media, and enterprises to integrate survey-based data into wider analytics setups. This helps organizations see how customer preferences and opinions connect to sales and marketing performance. Their data is widely used in both commercial and academic contexts.
Key Highlights:
- European-based research and analytics company
- Provides sales and marketing analytics through audience insights
- Uses large online panel for surveys and data collection
- Works with global brands, agencies, and media partners
Services:
- Sales and marketing analytics
- Audience intelligence
- Brand tracking and campaign analysis
- Public opinion research
- Data integration with business platforms
Contact Information:
- Website: yougov.co.uk
- Address: 50 Featherstone Street, London, EC1Y 8RT, United Kingdom
- E-mail: info@yougov.com
- Twitter: x.com/YouGov
- Facebook: www.facebook.com/YouGov
- Instagram: www.instagram.com/yougovuk
11. Ipsos
Ipsos is a global research and analytics company with a strong presence in Europe. The company works with organizations that need insights into markets, people, and society. Their services include sales and marketing analytics, helping businesses understand brand performance, customer behavior, and campaign impact.
Ipsos combines surveys, data science, and digital tools to provide evidence-based insights. These insights are used by brands, governments, and agencies to plan strategies and measure results.
Key Highlights:
- Global research company active in Europe
- Provides sales and marketing analytics services
- Works with brands, agencies, and public institutions
- Combines surveys and data science for insights
Services:
- Sales and marketing analytics
- Brand and consumer research
- Customer and employee experience studies
- Public opinion research
- Market and audience insights
Contact Information:
- Website: www.ipsos.com
- Address: 35, rue du Val de Marne 75013 Paris, France
- Phone: (+33) 1 41 98 90 00
- LinkedIn: www.linkedin.com/company/ipsos
- Twitter: x.com/ipsos
12. Nielsen
Nielsen is a data and measurement company that operates across Europe. The company provides analytics for sales and marketing, focusing on audiences, media performance, and advertising impact. Their work supports organizations in planning campaigns and tracking return on investment.
Nielsen offers cross-platform measurement, marketing optimization, and audience research. These services are used by businesses to understand where and how their marketing efforts reach people, and how those efforts affect consumer behavior.
Key Highlights:
- Operates in Europe with a focus on data measurement
- Provides sales and marketing analytics services
- Covers audience research across multiple platforms
- Helps businesses track advertising and media impact
Services:
- Sales and marketing analytics
- Audience measurement
- Media planning and optimization
- Marketing ROI analysis
- Content metadata services
Contact Information:
- Website: www.nielsen.com
- Address: 73, Avenue des Pléiades, B-1200 Brussels
- E-mail: belgium.marketing@nielsen.com
- LinkedIn: www.linkedin.com/company/nielsen
- Twitter: x.com/nielsen
- Facebook: www.facebook.com/Nielsen
- Instagram: www.instagram.com/nielsenmedia
13. Kantar
Kantar is a research and consulting company active in Europe and worldwide. The company works with organizations that want to use sales and marketing analytics to understand consumers, measure campaigns, and guide brand growth.
Kantar provides a wide range of services, including brand tracking, creative testing, media effectiveness, and product development. Their analytics help businesses evaluate strategies and adjust to changing market conditions.
Key Highlights:
- Research and consulting company with European presence
- Provides sales and marketing analytics as core service
- Works with global brands and local businesses
- Offers both data-driven insights and consulting support
Services:
- Sales and marketing analytics
- Brand strategy and tracking
- Creative testing and media measurement
- Customer experience research
- Innovation and product development
Contact Information:
- Website: www.kantar.com
- Address: Vivo Building, 30 Stamford St, London SE1 9LQ, UK
- Phone: +44 (0)207 076 9000
- LinkedIn: www.linkedin.com/company/kantar
- Twitter: x.com/KantarGlobal
- Facebook: www.facebook.com/Kantar
- Instagram: www.instagram.com/kantarofficial
14. Netpeak
Netpeak is a digital marketing agency that provides services in Europe. The company focuses on performance marketing, SEO, PPC, and analytics. Their work in sales and marketing analytics helps businesses track campaigns, monitor results, and improve digital strategies.
Netpeak also develops custom analytics solutions for companies that need deeper insights into online activity. With experience across multiple industries, the company supports clients in optimizing both paid and organic channels.
Key Highlights:
- European digital marketing agency
- Provides sales and marketing analytics services
- Works with SEO, PPC, and web analytics
- Supports both small and large businesses
Services:
- Sales and marketing analytics
- SEO and PPC campaigns
- Social media marketing
- Email marketing
- Custom web analytics solutions
Contact Information:
- Website: netpeak.net
- Address: 47 Cherni Vrah blvd., Sofia, Bulgaria
- Phone: +(359) 898 37-33-90
- E-mail: k.polovinkina@netpeak.net
- LinkedIn: www.linkedin.com/company/netpeak-us
- Twitter: x.com/Netpeak_en
- Facebook: www.facebook.com/netpeak.us
- Instagram: www.instagram.com/netpeak_us
15. Sparklane
Sparklane is a European company that provides data and lead generation solutions. Their services support sales and marketing analytics by giving businesses access to market data, contact information, and business signals. This helps organizations target prospects and track commercial opportunities.
The company offers tools for account targeting, CRM data enrichment, and campaign reporting. Sparklane’s platform uses AI and a large database to recommend accounts with higher conversion potential.
Key Highlights:
- European company specializing in data-driven lead generation
- Provides sales and marketing analytics support
- Uses AI for account targeting and recommendations
- Offers CRM data enrichment and monitoring tools
Services:
- Sales and marketing analytics
- Lead generation and account targeting
- Contact data enrichment
- CRM integration and updates
- Campaign monitoring and dashboards
Contact Information:
- Website: www.sparklane-group.com
- LinkedIn: www.linkedin.com/company/sparklane
- Twitter: x.com/Sparklane_fr
Conclusion
Wrapping things up, it’s clear that sales and marketing analytics in Europe is not just about crunching numbers. It’s about making sense of the constant flow of data so businesses can decide what really matters. The companies in this space don’t all approach it the same way. Some lean more into audience research, others into campaign tracking or lead generation, but together they show how wide the field has become.
For teams looking to get a better handle on their sales and marketing efforts, the choice isn’t whether to use analytics but which partner makes the most sense for their setup. Europe has no shortage of firms that can help connect the dots between customer behavior and business goals. In the end, the right fit usually comes down to finding a company that understands both the data and the context behind it.
